by Rachel Raymond

Whether you want to improve your logo design skills or are searching for a designer, keep these tips in mind.

1: Strong Content

Generate several ideas, having each new concept building off of another. By doing this, most designers can think of a more evolved, less obvious concept that better aligns with the client’s brief. Concepting doesn’t always have to happen this way. Sometimes the most simple and best solution is the first concept, but it’s a rare occurrence. Most sources tell you to create fifty to one-hundred sketches before you find the right solution.