The goal of restaurant design is to build an inviting atmosphere for customers to enjoy their experience that entices their future purchases. When restaurants are being designed, it is critical that the owner comprehends their business, their company values, and their unique visual opportunities.
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Tips for Navigating Your Non-Profit's Rebranding
Branding adds value to your non-profit by providing a thoughtful, purpose-driven identity that communicates a clear and consistent message of positivity and a sense of place among its people and those seeking help. Here are some tips on how to navigate your non-profit’s rebrand and ultimately achieve your mission.
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Inspirational Advice from Content Marketing World 2019
Honored. Proud. Surprised.
These three words were the speech given by a marketing agency that won at the 2019 Content Marketing Awards in downtown Cleveland, Ohio. This response was prompted by Robert Rose, the Chief Strategy Advisor for Content Marketing Institute, asking winners to speak a few words when coming up on stage to accept their awards. The brevity of this response was inspiring – showing a glimpse of wisdom by giving importance to the words chosen. This incident inspired me to write the following – brief sentences to capture the essence of each session I attended at the 2019 Content Marketing World conference and to share them with you.
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10 Factors That Make A Better Logo Design
by Rachel Raymond
Whether you want to improve your logo design skills or are searching for a designer, keep these tips in mind.
1: Strong Content
Generate several ideas, having each new concept building off of another. By doing this, most designers can think of a more evolved, less obvious concept that better aligns with the client’s brief. Concepting doesn’t always have to happen this way. Sometimes the most simple and best solution is the first concept, but it’s a rare occurrence. Most sources tell you to create fifty to one-hundred sketches before you find the right solution.
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