working with a national leader in sporting goods to roll out big box stores.
Whether adapting to a lifestyle center, strip center, or mall end cap, Onyx Creative has provided decades of prototype management, design, and construction document services for Dick’s Sporting Goods locations across the country.
designing a store-in-store concept with unique visual story.
Onyx Creative was approached by Adidas to create a unique store-in-store experience inside of Dick’s Sporting Goods’ shoe departments. The hanging light bars and blue digital displays create an attraction point for customers. Concrete textures are used for a streetwear feel.
creating a modern and dynamic experience for a mid-sized prototype.
This sleek showroom for Summit Racing Equipment is housed in a modern structure complete with piston-like glass cylinders flanking the entry that contain revolving displays. Custom car, truck, and race car bodies are displayed in the store creating a dynamic experience for both the layman and car enthusiast. This store received the 2018 Shop! Gold Award for Hardlines Specialty Store up to 25,000 SF.
Client
Fabletics is an online-born company that creates clothing that inspires others to stay active. They offer stylish and high quality gear at an accessible price point in the activewear marketplace.
Objective
Develop a physical environment from the Fabletics online brand and yoga studio to be prototyped for national expansion.
Solution
A soft feminine palette of creams and pinks represents the yoga studio. All the fixtures are custom designed to meet the requirements of the merchandise. A subtle glow of pink from the neon signage fills the store and spills out into the mall corridor.
“Fabletics is active, innovative, and versatile in everything we do. We wanted to express this in our physical environment. Onyx Creative helped us do just that - transforming our online-born company in a physical store that beautifully represents our brand’s values.”
Erin Ichikawa
Sr. Project Manager of New Market Development
TechStyle Fashion Group
let’s create beautiful spaces together.
